Transforming the way Kiwis experience their home environments.
Built to perform. Designed to transform.
Built to perform. Designed to transform.
Generation Shades is a proudly New Zealand owned and operated business with a multi-generational family history in the industry. We combine decades of heritage with the next generation of shading technology to transform your home or commercial environment.
Innovation for Generations
Our premium shutters are engineered to last, providing the ultimate in light control and thermal efficiency. From the bright coastlines of NZ to the tropical humidity of the Pacific, we provide products that truly "generate shade" — delivering architectural style that endures for generations.
We don’t just supply; we transform the wholesale experience through genuine partnerships with the best retail experts across New Zealand and the Pacific.
The most comprehensive Shutter Range on the market.
Unmatched Range
& Design Flexibility
With the broadest market offering across price points, colours, and configurations, we deliver solutions for every customer. Supported by advanced paint technologies, engineered structures, and market-leading spans, our shutters combine performance with design flexibility.
Controlled, Low-Risk
Manufacturing
Independently managed facilities across multiple sites and countries ensure consistent quality and reduced supply risk. Multi-point production provides resilience, adaptability, and full control of the process.
Proven Quality
Assurance
Rigorous checks, including photographic inspections, maintain high standards at every stage. Direct oversight enables timely corrections and optimisation, achieving industry-low rework rates and warranties beyond market standards.
Industry Experts
& Customer Support
With nearly two decades of expertise, we offer the most comprehensive shutter portfolio available. Our specialists deliver end-to-end solutions, tailored advice, extensive sampling, and local on-the-ground support.
Our collection is curated for the next generation of design, offering a spectrum of premium finishes and materials to suit any architectural intent. From understated elegance to bold design statements, each piece is crafted to enhance both the function and feel of a space.
Our Products.
Our Products.
Latest
Product Category
Known for its unique composition and structure, ThermoPoly is engineered to deliver enhanced performance. Offering a quality finish, stability, and long-lasting protection in demanding environments, making it a standout choice in its category.
Sourced from premium FSC certified hardwood forests, Basswood is prized for its fine grain, stability, and strength. Its smooth surface allows for an immaculate finish, making it the timber of choice for a classic, elegant look. Basswood offers a balance of enduring performance and timeless appearance.
A sustainably grown, lightweight hardwood known for its strength-to-weight ratio and natural resistance to warping. With a beautiful fine grain and soft texture, it accepts stains and finishes beautifully. Perfect for modern interiors that demand both performance and beauty.
A sleek and durable option designed for both indoor and outdoor use. They offer excellent strength, weather resistance, and low maintenance, making them ideal for harsh environments.
Why Generation Shades
Sharper tools.
Smarter support.
Stronger results.
In-Demand Products
Attractive Margins
Business Development
Easy Specifying and Ordering
Fast, Reliable Fulfillment
A True Partnership